Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.

Matt Birchler transitioned from tech blogging, YouTube, and podcasting into native iOS development after the repetitive task of creating visually formatted movie and game reviews in Sketch inspired him to build Quick Reviews. Starting with limited Swift experience and early AI coding tools that required him to understand and correct generated code, he learned SwiftUI and app architecture through iteration. Quick Reviews offers a $10 annual subscription for automated movie metadata and Letterboxd syncing, designed primarily to offset potential third-party API costs, while Birchler’s broader catalog of focused utility apps has grown into his largest source of side income. He has also developed tools for podcast production and personal fitness goals, following a habit of building software to address his own frustrations, though many experiments remain unpublished among 99 folders in his Apps directory.

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