LinkedIn’s approach to product testing and growth, with VP of Product Management Ora Levit

LinkedIn, a leading subscription app with over a billion active users, is highlighted in the Sub Club podcast featuring Ora Levit, Vice President of Product Management at LinkedIn, who discusses the company's strategies for growth and user retention. A key factor in LinkedIn's success is its value-driven growth approach, consistently adding valuable features to engage users while prioritizing free experiences that align with its mission to provide economic opportunities. Although LinkedIn is generally free, it offers premium features and bundled benefits to enhance paid memberships. The company conducts over 1,000 A/B tests annually to understand user preferences and iterate products quickly, minimizing internal deliberations and maximizing learning from user feedback. LinkedIn also addresses user churn by allowing former subscribers multiple free trials, showcasing the evolving value of its premium services to encourage them to return.