Inside RevenueCat’s engineering strategy: Scaling beyond 32,000+ apps

RevenueCat, founded in 2017 by two developers, has evolved from a small startup into a company with over 50 remote engineers in 14 countries, driven by a mission to simplify in-app subscriptions and enhance developers' revenue. The company's engineering culture, rooted in a developer-centric ethos, underpins its success by focusing on creating reliable software that supports tens of thousands of apps in monetization, analytics, and growth, while maintaining a critical infrastructure that processes $4 billion annually and handles 1.2 billion daily API requests. RevenueCat's engineering strategy is guided by principles that prioritize shipping minimum viable products, responding to incidents, and fostering growth through a global remote model, emphasizing proven technologies and transparency. As the company continues to grow, it remains committed to refining its processes, learning from customers, and expanding its infrastructure, inviting talented developers to join its mission of building tools that help developers maximize their revenue.