“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo

Apollo for Reddit, a popular third-party mobile app developed by Christian Selig in 2015, was forced to shut down in 2023 after Reddit introduced expensive fees for API access, rendering the app financially unsustainable. Selig, an independent iOS developer and former Apple intern, created Apollo out of passion, using user feedback and his own experiences to guide its development, leading to nearly 5 million global installs by 2023. Despite the abrupt end due to Reddit's policy change and only 30 days' notice, Selig reflects positively on the experience, valuing the impact and enjoyment he derived from the project. Since Apollo's closure, he has remained active by launching new apps, Juno and Pixel Pals, and starting a YouTube channel, emphasizing his commitment to only pursuing projects he is passionate about.