How to build a win-back campaign with RevenueCat Web Billing

Losing a customer doesn't necessarily spell the end, as businesses can implement strategies to regain them, such as win-back campaigns that re-engage users to reconsider subscriptions. One effective approach is offering discounts through RevenueCat’s Web Billing, which facilitates web-based purchases without needing a custom backend. This method allows businesses to manage subscriptions seamlessly alongside traditional in-app methods, while benefiting from lower fees compared to Apple and Google, potentially increasing revenue by 12.1-27.1%. Setting up a win-back campaign with RevenueCat involves creating a web billing app connected to Stripe, customizing web paywalls, and configuring products and offerings. Automation tools like Zapier can be used to send targeted win-back emails when subscriptions expire, directing users to a web paywall where they can easily resubscribe at a discounted rate. This streamlined process requires minimal coding and integrates effortlessly with mobile apps, ensuring users quickly regain access to premium content after resubscribing.

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