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How to build a Blinkist-style paywall using RevenueCat webhooks and Zapier

Blog post from RevenueCat

Post Details
Company
Date Published
Author
Perttu Lähteenlahti
Word Count
1,897
Language
English
Hacker News Points
-
Summary

Paywalls V2 enables the creation of user-friendly, sophisticated paywalls inspired by Blinkist's timeline-style approach, which focuses on reducing fear and building trust through clear communication. Unlike traditional paywalls that emphasize features, the Blinkist-style paywall provides a timeline outlining what happens post-subscription, including a free trial period, reminders before the trial ends, and a clear trial end date, thus improving opt-in rates and reducing billing confusion. The guide details how to recreate this paywall logic using RevenueCat Webhooks and Zapier, allowing non-developers to automate communications like trial-end reminders without backend coding. The process involves setting up webhooks to capture subscription events, using Zapier for automation, and sending reminder emails or push notifications to enhance transparency and conversion rates. Additionally, it suggests further improvements such as filtering for specific users, A/B testing different communication strategies, and personalizing messages based on user attributes to optimize engagement and conversion.