How to Avoid App Store Rejections

RevenueCat employees, who often launch their own apps, discuss the challenges of App Store rejections, a common hurdle for developers. The App Store Review Guidelines by Apple, though lengthy and detailed, are essential for understanding potential reasons for rejection, divided into categories like safety and design. Key steps to prepare an app for review include thorough testing for bugs, ensuring complete and accurate metadata, maintaining updated contact information, providing necessary demo accounts, and including detailed explanations and documentation for non-obvious features. Developers are encouraged to use tools like Fastlane's precheck to identify metadata issues early and consider stealth releases to gauge App Store feedback. While rejections are an inevitable part of the process, developers can improve their chances of approval by adhering to these guidelines and taking proactive measures, such as creating test accounts for reviewers and providing comprehensive submission materials. Despite the unpredictability of the review timeline, developers are advised to remain patient, use the waiting period productively, and contact Apple if concerned about prolonged delays.