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How STRV & RevenueCat took Arnold Schwarzenegger’s The Pump to the top 20 in 72 hours

Blog post from RevenueCat

Post Details
Company
Date Published
Author
Peter Meinertzhagen
Word Count
753
Language
English
Hacker News Points
-
Summary

Founded in 2004, STRV is a company committed to excellence, which is evident in their strategic use of RevenueCat for managing in-app subscriptions in both client and internal projects, including notable apps like The Pump and Float. The Pump, a fitness app associated with Arnold Schwarzenegger, utilized RevenueCat to handle a complex subscription model and lifetime memberships, successfully reaching the Top 20 in the US App Store due to its innovative features and seamless payment integration. Similarly, the wellness app Float leverages RevenueCat for precise analytics and real-time subscription data, which is essential for monitoring user engagement and optimizing marketing campaigns. RevenueCat's capabilities extend beyond payment processing, serving as a comprehensive platform that supports STRV's engineering and business objectives by streamlining payment flows and offering detailed analytics. This partnership allows STRV to focus on their core strength of developing cutting-edge apps while RevenueCat handles the complexities of subscription management, demonstrating how selecting the right technological partner is crucial to transforming ideas into successful products.