How (and why) I monetized a game with a rewarded ad and no paywall

Curb Appeal, a parking-spot selection game, illustrates how RevenueCat Ads can monetize apps without paywalls, subscriptions, or in-app purchases by requiring users to watch rewarded ads for access. RevenueCat combines ad revenue with purchase and subscription data at the user level, providing blended revenue and lifetime-value metrics, while its reward system can grant either virtual currency or time-limited Entitlements after AdMob server-side verification. Developers can configure an ad-earned Entitlement in the RevenueCat dashboard, allowing the same access level to be unlocked through either payment or an ad, and can alternatively award currencies such as coins or credits for repeatable actions. Setup requires an AdMob rewarded-ad unit, server-side verification, and supported RevenueCat SDK versions, with some cross-platform frameworks using a manual verification approach. The approach is positioned as most effective when ads create incremental engagement and revenue rather than replacing purchases users would otherwise make, and it may offer opportunities beyond gaming as hybrid monetization remains relatively uncommon among subscription apps.

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