Experts predict what’s going to happen with subscription apps in 2024

The 2024 RevenueCat State of Subscriptions report highlights key trends and predictions in the subscription app industry, focusing on the transformative role of artificial intelligence (AI), strategies for user retention, and adaptation to regulatory and economic changes. AI is expected to enhance app functionalities, user engagement, and marketing, with experts pointing to its ability to offer hyper-personalized experiences. The report stresses the importance of focusing on "locals" or loyal users over broad acquisition tactics to improve retention and conversion rates. Additionally, the industry is anticipated to explore alternative revenue models in response to economic pressures and regulatory shifts, with some apps experimenting with third-party app stores and payment processors. This evolving landscape underscores the need for subscription apps to innovate and adapt to maintain competitiveness and capture market share.