Exit Offers in RevenueCat Paywalls: A Practical Guide for Android
Blog post from RevenueCat
Exit offers in RevenueCat's paywall system provide a strategic opportunity to recapture potential customers who dismiss a primary paywall without making a purchase. This technique, akin to e-commerce tactics for cart abandonment, involves presenting an alternative offer, such as a lower-priced plan, immediately upon dismissal. RevenueCat supports exit offers through their dashboard configuration, which requires no code changes if the paywall is presented using PaywallDialog or PaywallActivityLauncher on Android. These methods manage the dismiss flow internally, allowing the SDK to intercept the action and present the exit offer. However, the embedded Paywall composable does not support exit offers as it lacks an interceptable dismiss flow. By understanding the structural requirements and configuring exit offers correctly, developers can enhance their conversion strategies on Android without altering the user experience.