Daily Sub Club minisodes leading up to the State of Subscription Apps 2025

Sub Club is releasing a daily minisode series for the next two weeks leading up to the launch of the State of Subscription Apps 2025 report on March 17, which features insights from over two dozen industry experts, including representatives from Duolingo, Google, Babbel, Strava, and Flo. This year's report is notably larger than the 2024 edition, offering a broader scope of metrics and segments with a special addition to the web-based report that will be revealed on launch day. The daily minisodes aim to provide actionable insights from top app operators on growing, optimizing, and scaling subscription businesses, with topics including trial-to-paid conversion, pricing strategies, retention tactics, and more. The first episode features Rachel Chukura from The Weather Company, discussing the impact of power users on long-term growth, the use of AI and contextual triggers to enhance conversions, and the importance of research and segmentation in optimizing the paywall experience.