Box Box's first message from Formula One was a legal notice, and its two founders were happy to get it

Box Box is a Formula 1-focused widget app created by Bangalore-based designer Ranjith Ramanan and engineer Kamal Kumar, who met through Twitter and built its initial free version in about a month while keeping their full-time jobs. The app gained rapid international traction through a viral Mexican TikTok, Apple’s iOS 16 lock-screen widget launch, and social media exposure from Mercedes, Haas, Aston Martin, and footage showing Charles Leclerc using it. After Formula One issued a legal notice over trademarked branding, fonts, and imagery, the founders renamed and redesigned the product with original visual assets, viewing the attention as validation rather than a setback. Users’ requests to pay led the team to introduce seasonal subscriptions and optional higher-priced tiers without removing previously free features, while a partnership with former Formula 2 driver Juan Manuel Correa brought Box Box branding onto an F2 car and helmet. The founders attribute the app’s appeal to striking visual design, fan-driven sharing, responsive user support, and a close design-engineering collaboration that lets them quickly turn ideas into features.

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