Apple's new EU reporting and commissions, handled on day one

Apple’s revised EU App Store terms, effective October 1, 2026, replace its previous combination of acquisition, store-services, and per-install fees with a single commission ranging from 5% for alternative marketplace or web distribution to 10–20% for developers using their own in-app checkout or web link-outs, while standard Apple in-app purchases remain 15–26%; qualifying small businesses and long-running subscriptions receive reduced rates. Developers may offer external checkout alongside Apple’s in-app purchase option, subject to design rules, eligibility checks, Apple disclosure screens, StoreKit tokens, App Review, and detailed transaction reporting that covers completed purchases, renewals, refunds, cancellations, changes, and unused tokens within specified deadlines. RevenueCat says it will automate much of this compliance for transactions processed through Stripe Billing, Paddle Billing, or Web Billing by managing token reporting, normalizing tax and refund data, providing App Review-compliant paywall buttons, calculating Apple’s commission alongside processor fees, and enabling an in-app checkout sheet or browser-based flow. External payment options are limited to eligible adult users on EU storefronts, and developers must request Apple’s entitlement, update their RevenueCat SDK, configure external purchase links and checkout providers, and target the alternative-payment paywall to appropriate users.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.