Apple's new EU App Store fees: what changed for subscription apps

Apple’s revised EU App Store terms reduce standard In-App Purchase commissions from 30% to 26% and permit developers to offer third-party in-app payments or link users to web checkout while retaining Apple’s payment option. Apple charges 20% for alternative in-app payments and 15% for linked web purchases at standard rates, plus providers’ processing fees, while qualifying reduced-rate transactions generally face 15% for IAP and 10% for alternatives. Although web checkout can create larger nominal savings, developers must weigh provider costs, potential conversion losses, a 12-month commitment to their chosen terms, IAP prominence requirements, and age-related restrictions. Alternative payments may also provide greater control over pricing, promotions, checkout design, billing recovery, and lifecycle marketing, but require added work for tax, refunds, customer support, reporting, and subscription operations. Separately, Apple is replacing the Core Technology Fee for alternatively distributed apps with a 5% commission on digital transactions, and RevenueCat offers tools to support external-purchase reporting, unified entitlements, fee analysis, and experiments comparing payment routes.

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