Announcing RevenueCat virtual currency – monetize beyond subscriptions

RevenueCat has launched support for in-app virtual currencies such as coins, credits, or tokens, allowing app developers to enhance revenue and user engagement by offering flexible monetization options beyond traditional subscriptions or consumables. This feature, refined after months of closed beta testing, is already being utilized by major apps and is now fully integrated into RevenueCat's dashboard and APIs for iOS, Android, and web platforms. Virtual currencies enable various purchase models, such as usage-based pricing for AI apps or pay-per-item for content apps, catering to diverse user segments and maximizing retention. Developers can implement virtual currencies with ease, leveraging RevenueCat’s infrastructure to manage secure account balance updates and integrate subscription bundles, offering discounts or bonuses to subscribers. This feature is part of RevenueCat’s standard offering, included at no extra cost, encouraging even hobby developers to integrate and experiment with in-app economies. Additionally, RevenueCat's Shipaton 2025 hackathon incentivizes creative app builders to explore innovative monetization strategies, with substantial prizes for those who effectively combine virtual currencies, subscriptions, and other revenue streams.