Alice Muir podcast: “That’s what CRM is all about, giving people that extra nudge in the right direction”

Alice Muir, a Senior Growth Consultant at Phiture, emphasizes the importance of re-onboarding existing subscribers, noting that many top apps lack targeted lifecycle messaging, which can lead to high churn rates. She highlights the need for simple in-app messages and personalized onboarding to enhance the premium experience and prevent user churn. Muir suggests that while larger apps can utilize correlation analysis for retention strategies, indie apps should leverage long-form email content and drip campaigns. She also warns about the potential downsides of using discounts, as they might attract low-intent subscribers and undermine long-term strategies. Muir shares insights on the podcast about effectively onboarding premium users, optimizing lifecycle strategies, and crafting campaigns to maintain subscriptions.