9 win-back campaign ideas: Proven strategies to re-engage lapsed subscribers

Re-engaging lapsed app subscribers requires a strategic approach that goes beyond simple discounts, focusing on personalized tactics to address users' needs and concerns. Strategies include reminding users of the benefits they're about to lose, ensuring they know how to use premium features, and creating in-app visual cues that highlight what they miss by not subscribing. Tactics such as external notifications, strategic CTAs, celebrating user achievements, and offering selective discounts can encourage renewals. Gathering user feedback when they opt out provides valuable insights for improvement. The key is to tailor win-back campaigns to specific audience segments, leveraging subscription data and communication tools for effective implementation, as exemplified by insights from Phiture’s Alice Muir.