7 smart ways to monetize low-intent users

Understanding and engaging low-intent app users can unlock significant value and revenue potential, even if they don't convert to recurring subscriptions. These users, who might explore the app briefly or use it for free over long periods, require tailored strategies to be monetized effectively. Identifying such users involves recognizing their behaviors, such as skipping subscriptions during onboarding and low interaction with core features. Instead of dismissing these users, companies can adopt hybrid monetization models like ads, one-time feature unlocks, or short-term plans, which have been successfully employed by apps like Duolingo and MyFitnessPal. Moreover, reverse trials and referral programs can also convert low-intent users into valuable contributors to the app’s ecosystem by encouraging them to invite others, generating network-driven growth. Ultimately, the goal is to create monetization pathways that align with the user's experience without compromising on trust, thereby transforming low-intent users into a vital component of the app's revenue strategy.