22 growth and monetization insights for subscription apps — Podcast with Babbel’s Sylvain Gauchet

Sylvain Gauchet, Director of Revenue Strategy at Babbel, explores strategies for subscription app growth through his venture, Growth Gems, by distilling insights from industry leaders. In a Sub Club podcast episode, Gauchet discusses various aspects of app development including strategy, retention, onboarding, activation, and monetization. Notable mentions include Nir Eyal's emphasis on engagement over growth, Thomas Petit's advice on user segmentation by subscription status, Matthieu Rouif's strategy of launching monthly plans before annual ones to better understand customer needs, and Hannah Parvaz's insights on the impact of gifting. Patrick Campbell highlights the importance of timing when asking users to upgrade to longer-term plans. Gauchet underscores the significance of cohort analysis in growth metrics and warns against applying advice at the wrong stage, urging listeners to extract valuable insights to propel their subscription apps toward sustainable success.