Amazon has rebranded its Kinesis Data Analytics service to Amazon Managed Services for Apache Flink (MSF), which now offers a managed Apache Flink® deployment for processing streaming data from sources like Amazon Kinesis Data Streams and Amazon Managed Services for Kafka. This rebranding allows developers to build stream processing applications with enhanced performance and ease, thanks to tight integration with AWS infrastructure. Additionally, MSF supports integration with other Kafka-compatible platforms like Redpanda, offering a flexible and cost-efficient alternative to Amazon MSK, especially with Redpanda's BYOC (Bring Your Own Cloud) deployment model that ensures data sovereignty and reduced total cost of ownership. The integration of Redpanda with MSF leverages AWS's robust deployment capabilities, provides scalable and low-latency data ingestion, and includes features like Redpanda Console for monitoring. Developers can utilize the Flink Kafka connector to seamlessly read from and write to Redpanda, facilitating a rich developer experience through tools like Studio notebooks and the Flink framework for real-time data analysis.