In 2000, a major apparel brand faced significant challenges during its ERP digital transformation due to poor software handling, resulting in a 20% stock price drop and $100 million in losses. The company's failure to integrate its supply chain management software with its new SAP ERP led to complex maintenance issues and eventual system failure. Over time, the retailer managed to recover by improving its software management practices. The text emphasizes the importance of strategic planning and coordination when integrating new features into a tech stack to avoid similar costly mistakes. Key considerations include assessing existing technology, defining clear feature requirements, leveraging integration patterns, implementing robust testing and documentation, and planning for scalability and user experience. By doing so, companies can navigate the integration process effectively, ensuring stability, scalability, and a positive user experience. Additionally, leveraging third-party platforms like PubNub can provide the necessary infrastructure and support for successful tech integration.