As businesses increasingly integrate diverse software applications into their operations, traditional Integration Platform as a Service (iPaaS) solutions have become popular for connecting these disparate systems, offering tools for development, management, and automation of integrations. However, these solutions often fall short for B2B software companies due to their unique needs, such as building and deploying integrations for multiple customers and handling a wide variety of niche systems. Traditional iPaaS systems lack the concept of managing multiple customers' data separately, do not support complex, developer-driven integrations required by B2B companies, and do not fit seamlessly into existing software development processes. Furthermore, they do not offer an embedded integration experience that B2B companies can provide to their customers. As a result, many B2B software companies still rely on custom-built or home-grown integration tools, which are resource-intensive to maintain. To address these specific challenges, Prismatic offers a tailored integration platform designed specifically for B2B software companies, providing the essential functionalities of a traditional iPaaS while accommodating the additional complexities faced by these businesses.