For engineering teams at B2B SaaS companies, managing customer integrations can become overwhelming when relying solely on ETL platforms, which are primarily designed for internal data operations like consolidating data for dashboards and queries. While ETL and ELT platforms such as AWS Glue, Informatica, and Pentaho are excellent for moving and transforming data within an enterprise, they lack the infrastructure needed for robust, customer-facing integrations, requiring additional coding and maintenance for handling customer credentials, deployment, and monitoring. In contrast, an embedded iPaaS like Prismatic is tailored for delivering scalable customer integrations without the infrastructure burden, allowing teams to focus on core product development and reducing integration maintenance. Prismatic handles scaling, load balancing, security, and compliance, ensuring seamless operations as customer demands grow, thereby enabling faster development and onboarding without accumulating technical debt. Choosing the right tool, whether an ETL platform for internal data tasks or an embedded iPaaS for customer-facing integrations, is crucial for aligning with business needs and maximizing team efficiency.