Creating integrations for B2B SaaS applications often involves navigating the "messy middle," a term that refers to the complex processes required to properly transfer and transform data between systems, beyond merely connecting APIs. This stage may entail various actions such as text manipulation, math logic, data mapping, and data format conversions to ensure data compatibility and correctness when moving from one system to another. For example, converting currency values, joining text fields, renaming data elements to match different schema conventions, and converting data formats like XML to JSON are common tasks in the integration process. While traditionally developers have crafted custom code for these tasks, modern solutions like Prismatic's embedded integration platform offer pre-built components to streamline and simplify these processes, enabling faster and more efficient integration development.