2025 Integration Trends – Mid-Year Perspective

The accelerating pace of change in the B2B SaaS integration landscape is driven by the proliferation of SaaS applications and the increasing demand for seamless integrations, both inside and outside enterprises. With over 30,000 SaaS companies globally, the landscape is marked by a shift towards democratized app development and a surge in AI-related apps, necessitating robust integration solutions to avoid data silos. The integration market is expected to grow significantly, with AI playing a crucial role in streamlining processes and enhancing capabilities. Various platforms, such as enterprise iPaaS, workflow automation tools, embedded iPaaS, and unified APIs, cater to different integration needs and user types, from non-developers using low-code/no-code tools to developers preferring code-native environments. As AI continues to democratize coding, its role in the integration space is anticipated to expand, offering more sophisticated solutions and creating new categories while reinforcing existing ones. Companies must focus on providing essential integrations from the outset to deliver exceptional value and ensure long-term product success, as illustrated by Prismatic's offerings that allow in-app integration management to enhance product stickiness and customer satisfaction.