How WithMe Unlocked Product & Engineering Analytics with Preset

Together Labs, known for its social networking platforms like IMVU, WithMe, and MetaJuice, aims to empower connections in the metaverse while staying at the forefront of technology trends such as crypto and NFTs. The company emphasizes the integration of analytics into both product and engineering operations to enhance decision-making processes. Engineering Manager Craig Murphey highlights the importance of understanding product metrics like retention and engineering metrics such as failure rates. Initially relying on traditional ETL pipelines and Tableau for data analysis, Together Labs sought a more scalable and accessible business intelligence solution. After evaluating various options, the company adopted Preset, enabling effective data manipulation and improved accessibility across teams. This transition led to significant improvements in time, resources, cost, and accessibility, while also contributing to the advancement of Preset as a product.

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