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Don't send unsubscribe confirmation emails

Blog post from Postmark

Post Details
Company
Date Published
Author
Dana Chaby
Word Count
245
Company Posts That Month
3
Language
English
Hacker News Points
2
Post removed?
No
Summary

When sending unsubscribe confirmation emails, it's essential to prioritize the user's preference for no further communication. Following up with a confirmation email can lead to negative consequences such as being marked as spam and damaging one's reputation and deliverability. Instead, focus on parting ways with subscribers on a positive note, ensuring a two-way communication that respects their decision. This approach helps maintain a good sender reputation and fosters trust.

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