August 2017 Summaries

When sending unsubscribe confirmation emails, it's essential to prioritize the user's preference for no further communication. Following up with a confirmation email can lead to negative consequences such as being marked as spam and damaging one's reputation and deliverability. Instead, focus on parting ways with subscribers on a positive note, ensuring a two-way communication that respects their decision. This approach helps maintain a good sender reputation and fosters trust.

The Postmark team has unified their documentation into a single support center, providing easier access to guides, help docs, blog posts, and developer resources. The new support center allows users to search across all documentation, filter results by resource type, and easily reach out to human support via various channels, including email, live chat, and phone. This update aims to make it easier for developers to get answers quickly and efficiently.

Understanding email bounces is crucial for maintaining a good sending reputation. Bounces can be categorized into two primary types: hard bounces, which occur when an email address doesn't exist or has fundamental problems with the receiving mail server, and soft bounces, which happen temporarily due to issues such as mailbox fullness or DNS errors. It's essential to monitor both types of bounces to avoid negatively impacting your domain's reputation. Postmark, a popular email service provider, automatically suspends delivery for hard bounces and spam complaints, but provides tools to help users resolve issues with soft bounces. To mitigate the impact of bounces, it's recommended to engage with users, use email verification, and consider services that can help reduce the number of invalid emails entered into your application.