You can now reverse ETL into PostHog with Hightouch

Hightouch has launched an integration with PostHog, enabling data teams to sync modeled data from data warehouses like Google BigQuery, Redshift, and Snowflake into PostHog using reverse ETL, which transforms a data warehouse into a Customer Data Platform (CDP). This process ensures that tools across an organization use consistent, up-to-date data, allowing data scientists to model data before syncing, unlike Customer Data Platforms that send raw data. Hightouch supports syncing events and data to the 'Persons' object in PostHog from various data sources such as Airtable, MySQL, and Google Sheets, facilitating the creation of user cohorts based on specific data attributes. Hightouch offers different pricing tiers, including a free individual plan for syncing to one destination, and encourages community contributions to enhance its open-source PostHog platform.

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