6 things I've learned in 6 years at PostHog

After six years at PostHog, the author argues that effective management depends primarily on rigorous hiring, followed by providing clear context and avoiding unnecessary oversight, since poor hiring is difficult to correct through intensive management. They describe internal memes as an effective tool for spreading strategic priorities and organizational language, while advocating for marketing that competes for broad internet attention through genuinely entertaining, distinctive content rather than conventional corporate communications. The author challenges the idea that startup growth requires abandoning successful early practices, citing small teams, direct user conversations, a lively brand, feature-focused selling, and technical sales staff as approaches that can continue to work at scale. They also present merchandise as a demanding but valuable marketing channel requiring quality, budget, ownership, and careful logistics. Finally, they encourage leaders to improve writing through frequent public practice, direct and jargon-free language, explicit reasoning, and taking time to formulate thoughtful responses.

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