Plaid has introduced Plaid Link, which has been used by more than half of Americans with bank accounts since its introduction in 2015. The platform has expanded to provide solutions for payments, cash flow lending, consumer onboarding, and anti-fraud. To drive best-in-class conversion, Plaid has made several improvements to the user experience, including reducing latency, improving security features such as phone number pre-fill and skip-to-OTP, and adding next-generation authentication methods like passkeys. Additionally, Plaid Link analytics provides deeper insights for customers, enabling them to understand conversion performance at a deep level. The company is committed to raising the bar for account connectivity, driving higher conversion for its customers, delivering a better experience for consumers, and ensuring connections are secure and trustworthy from the start.