Welcoming Gannett to the Perplexity Publisher Program

Perplexity announced a content licensing partnership with Gannett, bringing journalism from USA TODAY and more than 200 USA TODAY Network local publications into its AI-powered search products, including its Comet browser. Gannett employees will also receive access to Perplexity’s Sonar API and Enterprise Pro tools. Perplexity presents the agreement as part of a broader effort to shift digital publishing incentives away from SEO-focused content toward accurate, authoritative reporting with clear citations. The company argues that such publisher partnerships can provide media organizations with new revenue and distribution opportunities while helping users receive more reliable and contextual AI-generated answers.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.