Introducing the Perplexity Publishers’ Program

Perplexity has launched its Publishers Program with initial partners including TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com, aiming to support media organizations and creators whose content informs its cited AI answers. The program plans to share advertising revenue when publisher content is referenced, provide analytics through ScalePost.ai, and offer partners free access to Perplexity’s APIs so they can build custom question-answering tools that cite only their own material. Participating publishers will also receive related-question technology for their stories and one year of Enterprise Pro access for employees. Perplexity says it will continue adapting the initiative based on publisher feedback, has revised its indexing and citation processes, and may explore options such as bundled subscriptions combining Perplexity Pro with publisher subscriptions.

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