July 2024 Summaries

Perplexity has launched its Publishers Program with initial partners including TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com, aiming to support media organizations and creators whose content informs its cited AI answers. The program plans to share advertising revenue when publisher content is referenced, provide analytics through ScalePost.ai, and offer partners free access to Perplexity’s APIs so they can build custom question-answering tools that cite only their own material. Participating publishers will also receive related-question technology for their stories and one year of Enterprise Pro access for employees. Perplexity says it will continue adapting the initiative based on publisher feedback, has revised its indexing and citation processes, and may explore options such as bundled subscriptions combining Perplexity Pro with publisher subscriptions.

Perplexity has announced a strategic collaboration with Amazon Web Services to make its Enterprise Pro AI research platform available to AWS’s customer base, with Amazon Bedrock supporting its generative AI capabilities. The companies plan joint events, co-selling, and co-marketing efforts to help organizations use AI-driven search and analytics while maintaining security and control. Perplexity says Enterprise Pro can improve employee productivity through access to leading foundation models, citing Databricks’ estimate that the product saves its teams roughly 5,000 working hours per month. The agreement is described as an initial step toward expanding Enterprise Pro’s global availability.

Perplexity has upgraded Pro Search to make research faster and more capable for complex professional and everyday questions, adding stronger multi-step reasoning, iterative follow-up searches, enhanced code execution, and Wolfram|Alpha-powered mathematical computation. While Quick Search is intended for rapid, source-backed responses, Pro Search is designed to perform deeper web research and provide more comprehensive analysis, broader trustworthy sourcing, and visibility into its reasoning process. The service can support tasks such as locating relevant case law, analyzing marketing trends, and debugging software, with limited access available to free users and expanded daily use and model options offered through Perplexity Pro subscriptions.