The ability to create a unified view or golden record of customer data is a significant challenge for organizations due to various reasons such as cost, complexity, and scalability. To overcome this obstacle, companies can leverage MongoDB Atlas and Dataworkz, which provide a flexible and adaptive construct for building a Customer 360. The partnership between MongoDB Atlas and Dataworkz allows users to create a complete, reliable customer 360 in minutes or hours, eliminating data security concerns and providing a visual, easy-to-use no-code interface for business users. With this solution, organizations can gain timely, reliable CAC and CLV metrics that are correct regardless of changes in processes, definitions, calculations, or systems. This enables them to make informed decisions about customer acquisition costs and lifetime value, ultimately driving business success.