With the relentless competition in the retail industry, retailers face the challenge of creating a seamless search experience that meets customers' expectations. To achieve this, integrating MongoDB and Databricks can harness real-time in-app analytics, infusing AI and advanced search functionalities into e-commerce applications. This tech stack equips teams with a solid operational data platform, streamlines the search process, and enables AI-generated relevance to search engine results pages. With MongoDB's Translytical capabilities and Databricks' machine learning capabilities, retailers can build an efficient data layer that serves both operational needs and analytics use cases. The combination of these platforms provides a frictionless purchasing process, optimized performance, and cost-effectiveness, ultimately delivering a high-quality user experience.