Bosch IoT is leveraging real-time analytics to bring intelligence into their applications that handle vast amounts of data, particularly in their tire project where safety-critical data needs to be analyzed in real-time. This approach, known as application-driven analytics, enables applications to take intelligent actions in the moment rather than after the fact, making them smarter and more responsive. Traditionally, analytics and applications were separate workloads with different requirements, but now there are platforms like MongoDB Atlas that bring these together, allowing developers to land data of any structure, index, query, and analyze it in a unified API without duplicating data or building custom engineering work. By integrating real-time analytics into their applications, Bosch is able to make data-driven decisions in critical use cases, such as tire pressure monitoring, which can have a significant impact on safety and sustainability.