Company
Date Published
Author
Marie Ruzzo
Word count
553
Language
English
Hacker News points
None

Summary

In 2022, the company previously known as LogMeIn rebranded as GoTo with the aim of streamlining its diverse product offerings under a unified brand. However, the enduring recognition and trust associated with the LogMeIn name prompted a strategic decision to restore it for the IT product line, which now includes LogMeIn Resolve, LogMeIn Miradore, LogMeIn Rescue, LogMeIn Central, and LogMeIn Pro, while the company itself remains GoTo. This rebranding effort is accompanied by an updated brand and web experience that emphasizes LogMeIn's commitment to user-friendly, secure, and innovative IT management solutions, backed by a zero trust architecture and AI-enhanced tools. The initiative aims to reduce complexity and increase productivity for businesses, reaffirming LogMeIn's reputation for reliable and efficient IT support.