Snowflake costs can be sneaky, but understanding where your costs come from and implementing strategies to optimize them is key. By managing compute resources, storage costs, and data transfer effectively, you can reduce unnecessary spending and improve cost efficiency. Key optimizations include setting up resource monitors, implementing auto-suspend and auto-resume, right-sizing warehouses, mastering query caching, leveraging data observability for cost insights, and building a cost-conscious engineering culture. With the right tools and approach, you can get the most value from your Snowflake investment without breaking the bank.