Analytics rumblings in the public markets in 2015

In 2015, the tech market experienced fluctuations, with some analytics companies facing challenges, while others positioned themselves for potential growth. Informatica, a leader in ETL software, was taken private in a significant $5.3 billion deal, amid the rise of Hadoop technologies. Horton Works struggled with revenue issues, affecting the outlook for similar companies, while Teradata faced increased competition from cheaper and open-source alternatives. Qlik ended the year relatively stable but faced pressure from slowing growth and competition, particularly in the self-service BI sector. Tableau and Microstrategy both saw modest growth, although Microstrategy faced declining revenues and uncertainties about its new product offerings. Looking ahead, Microsoft, Salesforce, and Amazon emerged as strong contenders poised to capture a larger share of the corporate analytics budget. Microsoft leveraged its integration capabilities and acquisitions, Salesforce capitalized on its existing data ecosystem and analytics offerings, and Amazon's AWS continued to be a critical asset with the introduction of Quicksight. The year ahead promised dynamic changes and heightened competition in the analytics space.

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