Merge's platform utilizes cookies to enhance user experience, and by using the site, users agree to the collection and use of data as described in the Privacy Policy. The company offers a Unified API that enables hundreds of integrations, allowing businesses to connect applications and sync data. API integration involves connecting applications via their APIs, enabling data synchronization on a predefined interval or in near real-time, and can be implemented through product integrations or internal integrations. In contrast, data integration typically involves the extract, transform, and load (ETL) process, where data is extracted from source systems, transformed, and loaded into a data warehouse, which can then be synced with business intelligence tools. The key difference between API and data integration lies in their approach, with API integration syncing data with any system that offers relevant API endpoints, while data integration generally requires syncing data with a data warehouse. Merge's platform provides a range of benefits, including robust maintenance support, comprehensive Common Models, and enterprise-grade security, making it an attractive solution for businesses seeking to integrate their applications and manage customer integrations effectively.