Modern IT environments face significant visibility challenges due to the complexity introduced by cloud computing, microservices, and containerized architectures, which have transformed traditional logging practices. The sheer volume of logs generated by distributed systems necessitates advanced log management solutions that integrate cloud principles like high availability, scalability, and resilience. These systems must efficiently aggregate, process, store, and analyze logs while offering real-time alerting and visualization capabilities. To address these challenges, organizations must carefully plan their log management strategies, considering whether to build a custom solution or use a SaaS provider, ensuring support for cloud-native architectures, advanced analytics, and integration with notification tools.