Generative AI is increasingly becoming a focal point for SaaS product development, but companies must strategically assess their objectives and user needs before integrating AI features to ensure added value and avoid wasting resources. LogicLoop, an early adopter of large language models (LLMs), emphasizes understanding the "why" behind using AI, whether to improve user experience, increase conversion rates, or expand the audience. Effective integration involves providing more value than just a superficial layer over LLMs by enhancing user interaction through prompt engineering, seamless integration into workflows, and offering unique outputs. Continuous monitoring and understanding of user engagement are crucial, alongside safeguarding against misuse. By carefully aligning AI capabilities with business goals, companies can enhance their products without losing focus or resources.