Guest Post: Automating Customer Feature Requests and Flags with Hightouch and Reverse ETL

This guest post from Hightouch discusses their use case of Reverse ETL to automate feedback loops between customers, sales, and engineering teams. By leveraging their data warehouse as a central source of truth, they streamline the process of collecting customer feature requests, prioritizing development work, and scaling LaunchDarkly feature toggles. The solution involves using Fivetran to ingest data into Snowflake, Hightouch for Reverse ETL, and integrating with Salesforce, Jira, Slack, Google Sheets, and LaunchDarkly. This approach allows teams to operate within their preferred tools while maintaining a bi-directional integration between customer requests and engineering progress.