In 2014, Stripe was selected by a Paris-based startup to replace its payment stack due to its clear pricing and developer-friendly approach, despite being new in Europe. Stripe's success is attributed to its focus on the developer community, allowing easy implementation of its payment systems, contrasting with traditional, cumbersome banking processes. The company's strategic expansion into adjacent markets, like launching Stripe Connect, has allowed it to enable businesses to create their own payment platforms with ease. Stripe has shown resilience, notably turning a cash burn into significant free cash flow, with its non-payments business seeing substantial growth. Recently, Stripe has been expanding its focus from payments to financial software, introducing AI-powered tools and modular services to enhance user experience and flexibility. However, questions remain about its ability to compete with specialized B2B billing solutions and its approach to interoperability and transparency within its ecosystem. Despite these challenges, Stripe's closed ecosystem strategy has been a key factor in its growth, although there is a demand for more open and user-centric alternatives.