Standard Metrics is a financial collaboration platform designed to facilitate seamless data sharing and communication between startups and investors by providing a streamlined interface for managing investor updates and key performance indicators (KPIs). Initially facing challenges with email notifications and user navigation, the company explored solutions to enhance user experience and efficiency. Ultimately, they decided to integrate Knock, an in-app notification system, which allowed for rapid deployment and improved user interaction by providing tailored feeds for actions required by investors and founders. This integration not only expedited development but also increased the platform’s flexibility and maintainability, significantly enhancing compliance and reporting rates among users. By leveraging Knock’s specialized notifications infrastructure, Standard Metrics can now concentrate on their core competencies while benefiting from a robust, scalable notification system that supports their growth and optimizes customer engagement.