March 2022 Summaries

Knock has publicly launched its product notifications infrastructure for developers, designed to simplify the integration and management of notifications within products without the need for in-house systems. After a successful beta phase with select customers, the solution is now available for broader use, offering APIs and a dashboard that facilitate the creation of effective notification systems. Knock addresses the complexities of notification delivery, such as managing frequency and channel appropriateness, which have evolved beyond just ensuring message delivery. Founded by former Frame.io employees, the company seeks to provide a robust, scalable solution with features like batching, user preference management, and real-time infrastructure. Knock aims to enhance customer engagement by allowing teams to efficiently implement notification systems, and has secured $2.7 million in funding to further develop its offerings. The platform supports diverse notification needs, including in-app feeds and integration with third-party apps like Slack, while also providing isolated environments and comprehensive observability for developers.

VendorPM is a marketplace platform designed to streamline the connection between property managers and service providers, such as window cleaners and electricians, by offering a centralized location for managing, sourcing, and procuring vendors. To enhance customer experience and retention, VendorPM identified that responsiveness, influenced by notifications, is crucial for satisfaction. Initially, their internal notification system faced challenges with excessive emails and limited notification coverage. To address these issues, VendorPM evaluated rebuilding their system but ultimately adopted Knock, a tool that supports batching, in-app feeds, and multiple notification channels like push and SMS. This transition allowed VendorPM to save significant development time, streamline their notification workflows, and provide better visibility and flexibility for their product team. As a result, VendorPM improved their notification strategy, enabling faster and more efficient updates and adjustments, ultimately aiming to boost vendor responsiveness and marketplace value.

Standard Metrics is a financial collaboration platform designed to facilitate seamless data sharing and communication between startups and investors by providing a streamlined interface for managing investor updates and key performance indicators (KPIs). Initially facing challenges with email notifications and user navigation, the company explored solutions to enhance user experience and efficiency. Ultimately, they decided to integrate Knock, an in-app notification system, which allowed for rapid deployment and improved user interaction by providing tailored feeds for actions required by investors and founders. This integration not only expedited development but also increased the platform’s flexibility and maintainability, significantly enhancing compliance and reporting rates among users. By leveraging Knock’s specialized notifications infrastructure, Standard Metrics can now concentrate on their core competencies while benefiting from a robust, scalable notification system that supports their growth and optimizes customer engagement.