How we built our data warehouse connector using Prequel

Knock has developed a data warehouse connector to allow customers to integrate cross-channel notification engagement data into their own data warehouses, enabling more comprehensive analyses alongside their existing product data. Recognizing the complexity and maintenance challenges of building such a system in-house, Knock opted to partner with Prequel, a service specializing in data warehouse connections and synchronization. This partnership allows Knock to maintain a privacy-first approach and provide a seamless experience for customers without requiring them to manage custom code or rely on third-party platforms. The integration with Prequel ensures efficient data syncing and management, helping customers gain a holistic view of user engagement without Knock needing to build extensive data visualization capabilities. This strategic decision aligns with Knock's philosophy of outsourcing non-core components to enhance its notification infrastructure while still empowering customers with valuable insights.