As industries become more interconnected and data-driven, traditional maintenance methods struggle to keep up, prompting the rise of digital twins as a modern solution. Digital twins create virtual models of physical assets, continuously updated with real-time data, enabling predictive maintenance strategies that foresee potential equipment failures and optimize performance. This approach contrasts with outdated methods like reactive repairs and scheduled servicing, which often result in inefficiencies and increased downtime. The integration of digital twins with edge computing, AI, and advanced analytics allows for live monitoring, data-driven insights, and adaptive optimization, turning data into actionable intelligence. For example, an energy utility company uses digital twins to monitor wind turbines, reducing unexpected downtime and maintenance costs by simulating responses to varying conditions. Beyond maintenance, digital twins hold potential for asset optimization, sustainability efforts, and driving innovation, positioning early adopters for enhanced competitiveness through AI-driven operations and resilient business models.